Jaouhar & Partners, law firm in Casablanca
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Artificial intelligence

Deploying artificial intelligence within a controlled legal framework, from system design to production.

Our approach

Artificial intelligence raises new legal questions: what data a model can be trained on, who owns its outputs, who is liable for a wrong automated decision. These questions arise at the design stage, well before deployment.

We support businesses that develop, integrate or use AI systems, bringing together data law, intellectual property, contract law and liability. The goal is simple: enable deployment, document the choices made and keep exposure under control.

What we do

  • Legal classification of systems and risk mapping
  • Development, integration and model licensing agreements
  • Status of training data and generated content
  • Compliance with Law 09-08 and dealings with the CNDP
  • Liability clauses, warranties and service levels
  • Internal AI use policies and AI project governance

Frequently asked questions

Can we train a model on our customer data?
It depends on the legal basis for the processing, the information given to the people concerned and the purposes originally declared. We review your situation and secure the framework: privacy notices, legal basis, retention periods and, if necessary, filings with the CNDP.
Who owns content produced by AI?
There is no single answer, and it depends largely on the contract with the tool's provider. We audit the applicable terms and negotiate provisions on ownership, usage rights and infringement warranties.
How should we govern our staff's use of AI?
With a clear usage policy, aligned with your internal rules and confidentiality obligations. We draft it with you, setting out which uses are allowed, which need approval and which must be prohibited.
CASABLANCA FINANCE CITY

Need help in this area?

Let's discuss your situation, at our office, by phone or by video call.